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21 April

Apple's Customer Experience Stands Out From The Crowd

April 17, 2009

Customer Experience Index 2008 Snapshot: PC Manufacturers

Apple's Customer Experience Stands Out From The Crowd

This is the seventh document in the "Customer Experience Index, 2008" series.
by Bruce D. Temkin with William Chu, Steven Geller

EXECUTIVE SUMMARY (THIS IS A DOCUMENT EXCERPT)

Forrester asked nearly 4,600 consumers about their interactions with a variety of companies, gauging the usefulness, usability, and enjoyability of those experiences. Based on these consumer responses, we calculated the Customer Experience Index (CxPi) for 113 firms in 12 different industries. In this document, we examine the five large PC manufacturers in the CxPi: Apple, Compaq, Dell, Gateway, and Hewlett-Packard (HP). The summary: Apple leads and Dell lags. [Read More!]
08:20:47 - suga - No comments - TrackBacks

20 April

U.S. military enlists iPod Touch for battlefield

April 19, 2009 12:40 PM PDT

U.S. military enlists iPod Touch for battlefield

by Steven Musil

The U.S. military has found the iPod Touch to be a valuable battlefield tool for soldiers.

(Credit: Apple)

Updated at 1:25 p.m. PDT to clarify that apps being developed for iPhone as well.
[Read More!]
06:44:05 - suga - No comments - TrackBacks

U.S. Soldiers' New Weapon: an iPod

Apple’s New Weapon

To help soldiers make sense of data from drones, satellites and ground sensors, the U.S. military now issues the iPod Touch.

By Benjamin Sutherland | NEWSWEEK
Published Apr 18, 2009
From the magazine issue dated Apr 27, 2009
[Read More!]
06:39:30 - suga - No comments - TrackBacks

01 April

Analyst: 32GB iPhone could debut in June

March 31, 2009 7:02 AM PDT

Analyst: 32GB iPhone could debut in June

by Dawn Kawamoto

Updated at 9:15 a.m. PDT with comments from analyst Daniel Amir.

Apple is expected to begin production on a high-end iPhone with 32GB of flash memory and a low-end 3G version this spring, according to a research report released Tuesday by Lazard Capital Markets analyst.
[Read More!]
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